We visited a Volkswagen dealership on Saturday.  I’ve always loved Audi - a dealer friend of ours once tried to sell us a used Mercedes by saying, “Think of Mercedes as Audi with ONE circle instead of four” - and we wondered what their bigger but more affordable brother was offering.  Besides moving the Volkswagen CC VR6 to the top of my Want list, a couple of things came out of that visit:

First, business:  the sales rep was professional, personable, and very knowledgeable; the kind of  guy that you would feel good about buying a car from.  Likewise the dealership was new, clean, and all the employees from the receptionist on up were professional and responsive even on on a busy weekend day.

And yet, the dealership process for securing the customer driver’s license during the test drive was, “make a copy, and leave the copy face up on an otherwise empty desk right next to the showroom floor”.    When my husband commented on it, the sales rep moved the copy to a less visible area but it was clear that protecting customer data was not a big priority; I doubt the sales rep had ever heard of the Red Flags Rule.  Under the Rule, car dealerships have a responsibility to protect themselves and their customers from “reasonably foreseeable risks of identity theft” and safeguarding customer non-public information is certainly part of that.  We’ve said it before: treat customer data like cash.  If you wouldn’t leave cash lying around, don’t leave a driver’s license or credit app lying around.  The solution can be as simple as having the receptionist or tower guard those documents so long as they lock them up when they leave their desk.

Second:  in conversing with the sales rep, he mentioned that business was good; the start of a new model year is usually busy for dealers, but this year he was seeing “a lot of people we don’t usually see” because of the CARS (car allowance rebate system).  This started me thinking about “Cash for Clunkers” and its long term impact on domestic auto manufacturers.

US manufacturers have dominated the large car/truck/SUV market for years, whereas non-US manufacturers have dominated the small/fuel efficient market.  Since CARS encourages customers to buy fuel efficient vehicles, does it essentially encourage exising GM, Ford, and Chrysler customers to become Toyota and Honda customers?  I decided to do some research.  Stay Tuned for Part II.